The Q of Tourist Quality credits that the establishment that has it, fulfills the demanding standards of quality of the Instituto Calidad Turistica España (ICTE) and assures to be working in a dynamics of continuous improvement in order at any moment to please the exigencies of the clients.
The characteristics that Marca of Quality fulfills this are the following ones:
• Prestigious, because it demonstrates the enterprise commitment to reach the
total satisfaction of the client, offering to him an excellent service.
• Differentiating, because they can solely obtain it those establishments that
assure minimum levels on watch.
• Trustworthy, because the used mechanisms to evaluate the fulfillment or of the
requirements asked for by the Norms are not independent of the own sector and
are designed according to the intersectorial norm .
• Rigorous, because to obtain it it is essential to surpass tests of objective
character established in the Regulations and Norms.
To return above 
